Weather Risk: The Next Frontier

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As you’ve probably noticed, things are starting to look different around here — a new logo, new brand (but same name), and new colors.  A new era in Stormpulse has begun.  And I’m excited to share that these changes are more than skin deep.

Over the past the two years, we’ve spent hundreds of hours on the phone with business owners, military officers, and managers from companies large and small, listening to the ways they talk about and manage their exposure to nasty weather and how it impacts their business operations.

What did we learn?

  • For almost everyone, knowing which assets and locations are in harm’s way and which are the most damaged is a tedious and time-consuming exercise.  For some, this process can take hours.  But the fruit of this work is mission-critical, because it allows teams to prioritize and streamline their actions.
  • Crises and disasters have 3 distinct phases: Before, During, and After the event; your informational needs and actions are different at each stage.
  • Typical weather alerting doesn’t solve all problems.  Much of the time, alerts come from a system that cries wolf too often and creates more noise than answers.  Everyone hates email overload.
  • Having a great tool in your toolbox doesn’t help unless you know how to get the most out of it.  A great product should guide you through the whole process from sign-up to setup to regular use.

I’m excited to say that we have a plan to change the game in each of these areas.  Our first set of changes based on these conversations is launching today.  What have we improved?

  • The search box at the top of our site has a built-in list of your assets, prioritized by threat level.  Now you can instantly see which of your assets are most threatened by a severe weather outbreak or hurricane.  We’ve placed a green, yellow, or red indicator light next to each asset in the search box, showing you its current threat level.
  • This search box also allows you to instantly access any asset you’ve loaded into our platform, often with just the first few characters of the name of the asset or location.

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  • The map runs ten times faster and is now capable of displaying three times as many assets.  For people with more than 1,000 assets under management, this improvement was a must!
  • Assets and locations on the map can be given custom colors and shapes to make logical groups easy to identify.
  • The new assets, users, and risk administration area allows you to create groups of users and groups of assets, and then use these groups to configure reporting (alerting) based on location and responsibilities.

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  • The new Risks & Reports area allows you to catalog your company’s specific vulnerabilities, group by group, or asset by asset.  These vulnerabilities are used to automatically suggest the types of reports (alerts) you’d like to receive.

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To keep it short and sweet, this is obviously a very brief overview.  In the coming days and weeks, we’re going to create videos and posts on this blog to help guide you through these improvements, to help you get the most out of them.

I should also say: If you haven’t used our product yet and are looking for a better way to manage catastrophic events like hurricanes and severe weather, why don’t you give us a call (1-800-645-8480) or send us an email (sales@stormpulse.com)?

And yes, we finally have a 90-second video that explains what we do — enjoy!

Can’t wait to show you what’s next …

Matt